Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.
A few cool stats came across my desk this morning, from social media management platform Roost, that I thought were worth sharing. If you are trying to up your engagement on Twitter and Facebook, here are a few tips and stats to help the cause.
These are not magic steps but they are still worth adding to your top hat. Pull them out when your audience is watching and test the results for yourself and your business.
Keep in mind, this research is from a small selection of posts used through one software company’s platform. I think it is significant enough of a sample size to hold water, but ultimately, you need to do your own testing to prove it out.
1. Get More Likes on Facebook
Photos receive the most Likes on Facebook. Photos get 50% more impressions than any other post type. Quotations are the next popular, gaining 22% more interactions than all post types on average.
2. Get More Comments on Facebook
Asking questions on Facebook generations 2 times as many comments as all post types on average. We have been writing about how successful questions are for Facebook updates for some time, so it is goos to continue to see more data correlating there.
3. Get More Shares On Facebook
Links are 87% more likely to be shared than any other post type on Facebook. Be careful though, because not just any link gets shared. Links are often abused by all of us, as we post every blog post and press release we have access to in order to try to get some promotion juice out of the world’s largest online audience. Only your best stuff will get reshared by your Facebook fans.
4. Get More Retweets on Twitter
Quotations get 54% more Retweets than any other type of Tweet from a business. Retweets are a great way to grow audience and awareness on Twitter. If you are finding it difficult to get your brand out in front of more Twitter users organically, add this tactic to your tool belt and track your results.
“Facebook is inherently visual, so it follows that photos would ignite more activity here, while twitter began, and largely remains text-driven, the home of the pithy soundbite, so it makes sense that quotes create the most engagement on that network,” said Alex Chang, CEO of Roost.
The study was conducted in September of 2011 by Roost, analyzing 10,000 Facebook and Twitter posts created on the Roost platform by 8,000 small businesses across over 50 industries.
Roost is a San Francisco based social media platform for small businesses to manage their social presence.
Image source: Shutterstock.com