We believe
brand media platforms are essential for the future of your brand.
Own your audience.
Building an audience can be challenging, especially when you lack the bandwidth or your content struggles to stand out. We help you grow and connect with your ideal audience by building high-performing brand media platforms.
Hey there, we’re Nicole & Jason, the founders of Social Fresh.
We understand how overwhelming it can feel pouring money into Facebook and Google every day, with little to show for it — we’ve been there.
Before we founded Social Fresh, we worked for some of the largest brands and agencies in the world.
And what we realized? No matter what the big tech companies can do for your business, they are increasingly rented land. We needed solutions that helped us connect with our audience without being stuck in a pay-to-play system.
Our first step was creating our own media properties, launching the original social media conference back in 2009 and one of the top social media blogs in the world along with it.
We needed a connection to our audience without asking Facebook or Google’s permission.
Since then, we’ve built leading newsletters, podcasts, and video series for brands that need to stand out, build trust, and expand their reach. Branded media platforms are the hub that helps all your other marketing efforts create longer-term results.
What’s at the heart of Social Fresh?
The Power
of Art
Great creative builds a distinctive identity.
Have Something To Say
Brands without a unique POV are forgotten.
Invest In Brand
People don’t buy products, they buy brands.
Big Picture Thinking
Short-term tactics are costly and unreliable.
Meet Jason Keath, Co-founder
I’ve been fascinated by what’s next in technology since I first signed our family up for AOL before I was in high school. Less so when we got our first long-distance dial-up bill.
I was a community manager for the website platform Geocities at the age of 15. I was one of the first people in the world to start running ads on Facebook in 2004. I’m passionate about understanding what’s next in digital.
I put my art degree to work in the agency world in 2006 and quickly became the go-to content and social media person.
I worked independently as a freelance digital consultant for brands like Chevrolet, Maersk, and Nine West.
Nicole and I met during the early days of Tweetups in NYC and teamed up to bring Social Fresh to life as the original social media conference and consultancy.
Through it all, we’ve realized it’s not always about the hot new technology or following the same trends as everyone else. Your social and content success will come from investing in sustainable marketing strategies.
Meet Nicole D’Alonzo, Co-founder
I was sold on social media from the moment I discovered its power for social good, during the mid-2000s financial crisis.
Back then, I wanted to do something to help the thousands of people who had lost everything. So, I started using social media to create content for charities, helping them get found by donors and volunteers to increase their impact.
From this work, I was offered my first official social media position: Launching The Laughing Cow Cheese into social.
Later, I went on to hold high-level social media positions at Porter Novelli and L’Oreal, before leaving to build Social Fresh with Jason.
When I’m not consulting with Social Fresh, I run a tech startup called 19-Minute Yoga.
Social Fresh serves clients all over the world and we host our conference in various cities in the US.
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