We believe social and web3 can be incredible forces for good.

But they can’t be a force for good when it’s also a source of burnout.

That’s why our mission is to improve the health of the social media and web3 industries by offering crucial support to social media +web3 practitioners through our annual conference and all-year-round consulting, research, and creative support.

Hey there, we’re Nicole & Jason, the founders of Social Fresh.

We understand just how overwhelming it can feel as a digital native in often-chaotic industries — because we’ve been there.

Before we founded Social Fresh, we worked in social media for big brands and agencies.

And what we realized? No matter how much we loved the fast-paced and creative nature of digital innovation…. We needed more support than we were getting in our jobs.

We needed support from other practitioners and experts who “got it.”

Our first step to creating this support for ourselves and our peers was to launch the original social media conference, way back in 2009.

Since then, we’ve hosted 28 social media conferences and expanded our offers to include web3 launch support and consulting, social media consulting, research reports and paid social creative.

Past Social Fresh Conferences

1. Charlotte – Aug. 24, 2009
2. Miami / Cancun, 2009 (Cruise)
3. Nashville – Jan. 11, 2010
4. Tampa – Feb. 8, 2010
5. Portland – Mar. 29, 2010
6. St. Louis – Apr. 19, 2010
7. Charlotte – Aug. 23, 2010
8. Atlanta – Nov. 8, 2010
9. New Orleans / Cancun, 2010 (Cruise)
10. Tampa – Feb. 21-22, 2011
11. Charlotte – Sept. 6-7, 2011
12. Baltimore – Nov. 29-30, 2011
13. Tampa – Feb. 6-7, 2012
14. San Diego – Sept. 27-28, 2012
15. Tampa – Apr. 18-19, 2013
16. San Diego – Aug. 22-23, 2013
17. Orlando – July 16-18, 2014
18. San Diego – Sept. 28-30, 2014
19. Tampa – Sept. 23-25, 2015
20. Orlando – Aug. 18-21, 2016
21. InnoCon NYC – July 18-19, 2017
22. Orlando – Dec. 8-9, 2017
23. Orlando – Dec. 5-7, 2018
24. Orlando – Nov. 13-15, 2019
25. Virtual – June 2020
26. Virtual – Dec. 2020
27. Virtual – June 2021
28. NFT Fresh – Oct. 2021
29. CharlotteJune 2022

What’s at the heart of Social Fresh?

beyond basics

Our content isn’t “digital 101.” It’s for practitioners.

Creativity & innovation

No “box-checking” tactics here, only creative strategy.

Empathy & understanding

We want to be the support that all marketers deserve.

Equity &

We create a space where everyone is welcome.

Meet Jason Keath, Co-founder

I’ve been fascinated by social media since I was experimenting with running Facebook ads for college events in 2004. I’m constantly digging into what’s next in digital.

When I put my art degree to work in the agency world in 2006, I quickly became the go-to social media person.

Later, I went freelance as a social media practitioner for other agencies and brands, like Chevrolet, Cheerwine, and Nine West.

That’s when I started to realize that what was missing in the social media industry was community. So, I had the idea for a conference that was just for social media pros.

I met Nicole at an early-days “Tweetup” at what was then known as the “Twitter hotel” (The Roger Smith in New York City)… we teamed up and brought Social Fresh to life. And the rest is history.

Meet Nicole D’Alonzo, Co-founder

I was sold on social media from the moment I discovered its power for social good, during the mid-2000s financial crisis.

Back then, I wanted to do something to help the thousands of people who had lost everything. So, I started using social media to create content for charities, helping them get found by donors and volunteers to increase their impact.

From this work, I was offered my first official social media position: Launching The Laughing Cow Cheese into social.

Later, I went on to hold high-level social media positions at Porter Novelli and L’Oreal, before leaving to build Social Fresh with Jason.

When I’m not consulting with Social Fresh, I run a tech startup called 19-Minute Yoga.

Social Fresh serves clients all over the world and we host our conference in various cities in the US.


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