Jason Keath
Creativity keynote speaker
The Business Case For TikTok

The Business Case For TikTok

TikTok is changing the marketing landscape. And yet, most businesses are still not using the platform. Today, we're going to break down why TikTok isn't just a playground for teenagers but a stage that businesses are weirdly...

Who’s Winning The TikTok vs. Instagram Battle?

Who’s Winning The TikTok vs. Instagram Battle?

The answer is complicated. And Meta thinks they have a plan. If social media were a person, it would be graduating college soon and looking for a job. Actually, social media would skip college, become a creator on TikTok or Instagram, and launch their own fashion or...

The Full History of Social Media Innovations: 1997-2023

The Full History of Social Media Innovations: 1997-2023

  Updated January 25, 2023 We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last couple of decades to stay in touch with friends and make new connections. To swim in […]

Is The Metaverse The Future Of Social Media?

Is The Metaverse The Future Of Social Media?

Facebook is now Meta. Instagram is adding NFTs. Twitter is adding avatars verified on the blockchain. So is Reddit. Is this all a distraction? Or is there an underlying shift to crypto and VR that businesses need to pay closer attention to? There is a shift happening....

Steal These 9 Instagram Templates and Make Them Your Own

Steal These 9 Instagram Templates and Make Them Your Own

There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity THRIVES within boundaries. Some of the most creative content on Instagram starts within a repeatable template or framework. And the truth is, the most successful brands in […]

Lessons Learned From Hosting A Virtual Conference

Lessons Learned From Hosting A Virtual Conference

It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtual conference because so many businesses were struggling with how […]

Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. That’s the premise behind the #StopHateForProfit Facebook boycott campaign from the ADL, NAACP, Sleeping Giants, and a […]