We tend to think of Facebook and Myspace as launching "social media" technologies into the mainstream. From there the social network was a fully formed concept that we've all used for the last couple of decades to stay in touch with friends, make new connections, and...
A working list of the social media conferences worth your time, with verified dates and an honest read on who each one is for.
Here's something that might surprise you: most business conferences don't spend a lot of time reviewing sessions or presentations before they put them on stage. I can count on one hand how many events have asked me any questions at all about my presentation. Most...
Marketing programs are more likely to die from indigestion than starvation. Modern brands tend to gorge themselves on data while starving for insights. The difference between a $10M company and a $1B company isn't better products - it's intrinsically knowing their...
Most brands are boring. I blame finance and legal, but really it's just an unending list of competing priorities and not high level creative strategy. When your brand has a good creative strategy you can easily answer yes to the question "Do we stand out?" or "Are we...
More businesses are focused on shoring up short-term gains today and that means your performance marketing strategy and team is being asked to do more than ever. The problem I see most often with the performance marketing teams we work with is a lack of strategy....
TikTok is changing the marketing landscape. And yet, most businesses are still not using the platform. Today, we're going to break down why TikTok isn't just a playground for teenagers but a stage that businesses are weirdly...
“Can you make it look more like Apple?” When I first entered the agency world in 2006, there was this running joke that everyone wanted to look like Apple. Just 30 days into my first agency job, it happened. A rebrand client asked me to make their website look more...
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are audience-building opportunities. With their emphasis on bite-sized, visually engaging content, these platforms offer a unique opportunity for brands to connect with younger audiences and...
The answer is complicated. And Meta thinks they have a plan. If social media were a person, it would be graduating college soon and looking for a job. Actually, social media would skip college, become a creator on TikTok or Instagram, and launch their own fashion or...