TikTok is changing the marketing landscape. And yet, most businesses are still not using the platform. Today, we're going to break down why TikTok isn't just a playground for teenagers but a stage that businesses are weirdly...
Jason Keath
The Popularity Mirage – Don’t fall for unrelatable brand marketing examples
“Can you make it look more like Apple?” When I first entered the agency world in 2006, there was this running joke that everyone wanted to look like Apple. Just 30 days into my first agency job, it happened. A rebrand client asked me to make their website look more...
Hard Choices: No Social Fresh Conference This Year
For the first time since Social Fresh was founded in 2008, we’re not hosting a Social Fresh conference this year. Even during the height of the pandemic when we couldn't meet in person, we produced 4 virtual conferences. It was a tough decision. We knew we...
The TikTok Audio Trap: Build A More Sustainable Short-Form Video Process
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are audience-building opportunities. With their emphasis on bite-sized, visually engaging content, these platforms offer a unique opportunity for brands to connect with younger audiences and...
Who’s Winning The TikTok vs. Instagram Battle?
The answer is complicated. And Meta thinks they have a plan. If social media were a person, it would be graduating college soon and looking for a job. Actually, social media would skip college, become a creator on TikTok or Instagram, and launch their own fashion or...
The Full History of Social Media Innovations: 1997-2023
Updated January 25, 2023 We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last couple of decades to stay in touch with friends and make new connections. To swim in […]
Is The Metaverse The Future Of Social Media?
Facebook is now Meta. Instagram is adding NFTs. Twitter is adding avatars verified on the blockchain. So is Reddit. Is this all a distraction? Or is there an underlying shift to crypto and VR that businesses need to pay closer attention to? There is a shift happening....
Steal These 9 Instagram Templates and Make Them Your Own
There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity THRIVES within boundaries. Some of the most creative content on Instagram starts within a repeatable template or framework. And the truth is, the most successful brands in […]
Lessons Learned From Hosting A Virtual Conference
It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtual conference because so many businesses were struggling with how […]
Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit
Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. That’s the premise behind the #StopHateForProfit Facebook boycott campaign from the ADL, NAACP, Sleeping Giants, and a […]