Who’s Winning The TikTok vs. Instagram Battle?
The answer is complicated. And Meta thinks they have a plan. If social media were a person, it would be graduating college soon and looking for a job....
Reese Witherspoon On Moving Markets, Asking Questions, & Telling Women’s Stories
Reese Witherspoon took the stage at INBOUND 2023 and emphasized, "Women's stories are valuable, lucrative, and meaningful.” When Hillary Clinton said, “Women’s rights are human rights,” it sparked both a controversy...
The Business Case For TikTok
TikTok is changing the marketing landscape. And yet, most businesses are still not using the platform. Today, we're going to break down why TikTok isn't just a playground for...
The Popularity Mirage – Don’t fall for unrelatable brand marketing examples
“Can you make it look more like Apple?” When I first entered the agency world in 2006, there was this running joke that everyone wanted to look like Apple. Just 30 days into my first agency job, it happened. A rebrand...
Hard Choices: No Social Fresh Conference This Year
For the first time since Social Fresh was founded in 2008, we’re not hosting a Social Fresh conference this year. Even during the height of the pandemic when we couldn't meet in person, we produced 4 virtual...
The TikTok Audio Trap: Build A More Sustainable Short-Form Video Process
Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are audience-building opportunities. With their emphasis on bite-sized, visually engaging content, these platforms offer a unique opportunity...
Who’s Winning The TikTok vs. Instagram Battle?
The answer is complicated. And Meta thinks they have a plan. If social media were a person, it would be graduating college soon and looking for a job. Actually, social media would skip college, become a creator on...
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