Marketing Insights Blog
from Social Fresh
The Full History of Social Media Innovations: 1997 to Today
We tend to think of Facebook and Myspace as launching "social media" technologies into the mainstream. From there the social network was a fully formed concept that we've all used for the last couple of decades to stay...
Performance Marketing Strategy Manifesto: The Complete Guide
More businesses are focused on shoring up short-term gains today and that means your performance marketing strategy and team is being asked to do more than ever. The problem I see most often with the performance...
9 Top Marketing Conferences in 2026-2027: An Insider’s Guide
Here's something that might surprise you: most business conferences don't spend a lot of time reviewing sessions or presentations before they put them on stage. I can count on one hand how many events have asked me any...
12 Top Social Media Conferences in 2026-2027: An Insider’s Guide
Every year I get some version of the same email: "Which social media conference is actually worth it?" It's a fair question. Budgets are tighter, travel approvals take longer, and the conference landscape shifts more...
Social Media Agencies: How to Choose + 15 We Recommend
Last updated August 2026 Social Fresh was one of the first social media agencies back in 2008. Back before it was even called social media really. Our team has evolved since then to focus on strategy, audience...
Audience Research: Why Most Companies Get It Wrong
Marketing programs are more likely to die from indigestion than starvation. Modern brands tend to gorge themselves on data while starving for insights. The difference between a $10M company and a $1B company isn't...
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The More Bad Ideas Newsletter ↓
Divergent takes on marketing, advertising, creativity, and art.