Tips for Finding Your Best Content #socialtoolkit

by | May 28, 2015

Social Toolkit 28: Social Good and the Power of Content Marketing with C.C. Chapman. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.

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CC Chapman a New England based marketing consultant for social good. Author of Content Rules and Amazing Things Will Happen joins the show to discuss social good as a strategy, Give Local America, content marketing and why you don’t exist if you’re not creating content, photography as content, online learning technology/platforms, content discovery and more.

  • App of the week: Breather, beautiful, private spaces that can be reserved for any length of time – a short 30 minute recharge or an entire day of productivity. Spaces available whenever you need them.
  • Give Local America
  • Social Good as a strategy
    • How businesses are displaying social good as a strategy
    • Companies that are doing creative/clever work in the social good space
  • Content Marketing
    • Is ‘content marketing’ simply a “new trend” or is it something we’ve utilized for a while now?
    • Is it essential to have a content marketing strategy today?
    • Investing more in to real time content
    • Using photography within content marketing
    • Brands making great use of photography within their content marketing efforts
    • Where you should focus your efforts when using photo’s in your content marketing

“If you’re not creating content, you don’t exist in today’s world.”  
click to tweet

  • Online training, teaching, education, and learning technology
  • Content Discovery and Sharing
    • CC’s #1 location for content discovery
    • Zite as a discovery tool
    • How we should be using Zite regularly
    • How brands could make use of Zite


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