Tips for Finding Your Best Content #socialtoolkit


TikTok Marketing Course for Business
Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.

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Social Toolkit 28: Social Good and the Power of Content Marketing with C.C. Chapman. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.

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CC Chapman a New England based marketing consultant for social good. Author of Content Rules and Amazing Things Will Happen joins the show to discuss social good as a strategy, Give Local America, content marketing and why you don’t exist if you’re not creating content, photography as content, online learning technology/platforms, content discovery and more.

  • App of the week: Breather, beautiful, private spaces that can be reserved for any length of time – a short 30 minute recharge or an entire day of productivity. Spaces available whenever you need them.
  • Give Local America
  • Social Good as a strategy
    • How businesses are displaying social good as a strategy
    • Companies that are doing creative/clever work in the social good space
  • Content Marketing
    • Is ‘content marketing’ simply a “new trend” or is it something we’ve utilized for a while now?
    • Is it essential to have a content marketing strategy today?
    • Investing more in to real time content
    • Using photography within content marketing
    • Brands making great use of photography within their content marketing efforts
    • Where you should focus your efforts when using photo’s in your content marketing

“If you’re not creating content, you don’t exist in today’s world.”  
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  • Online training, teaching, education, and learning technology
  • Content Discovery and Sharing
    • CC’s #1 location for content discovery
    • Zite as a discovery tool
    • How we should be using Zite regularly
    • How brands could make use of Zite


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