Why Consumers Love Q&A Sites

by

TikTok Marketing Course for Business
Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.

Learn more.

Q&A websites have slowly evolved to become a major resource on the web today.  I assure you it’s no fad, the “answers” trend is here to stay.  In fact, it could even be the future of how internet users find information. Google has owned search for some time, but more recently people are more and more searching for answers to very niche questions. Look at Twitter for examples, where people ask questions of their friends all day. Which product should I buy? Can anyone recommend a good restaurant in Soho?  Who needs a search engine when you have thousands of people eagerly waiting to answer your daily questions on the spot? Taking it further, sites are sprouting up left and right with the sole focus of questions and answers…and they’re doing pretty well. What is it about the Q&A concept that makes it so popular?  These sites provide a few clear benefits:

1. Easy to organize

Have you ever searched a forum? It sucks. It sucks a lot. Now go search Quora to see if someone already asked your question.  Much easier.

2. Clear benefits

In a forum, you may get some notoriety amongst the community. On today’s best Q&A sites, you can establish yourself as an expert (literally) in targeted categories.

3. Human quality

Using a search engine to find an answer to your specific question won’t always get you the level of quality in an answer that an actual individual can provide.

4. Personalized

The answers that you get on a search engine are the best matches for the masses.  On Q&A sites, the answer is specifically for you and your question.

5. Creates new content

If you search for something on Google and it’s not there, tough luck. On a Q&A site, you can ask and it will be created.

6. Focused

For sites or communities that are focused on a specific niche, Q&A systems can be an amazing resource.  You can have a Q&A specifically for entrepreneurs for example.

Why do you think Q&A sites are valuable? Are they better than search engines when you’re looking for an answer?]]>

PSSST…

The Creative Marketer Newsletter ↓

Divergent takes on marketing, advertising, creativity, and art.