Facebook is increasingly bleeding into our blogs and websites and e-commerce platforms as the Like button has become one of the major social media marketing tools of the year. Justin Kistner (@JustinKistner) explains how big of an opportunity the Like button really is and all the ins and outs of implementation.
If you are wondering why you should be investing in a Facebook page and integrating the like button more, Justin Kistner (@JustinKistner) looks closely at Facebook’s own numbers to give you a better insight.
Foursquare provides some very nice free analytics for any venue to use. This was a very new tool for most of 2010 and brick and mortars needed some guidance in how to best utilize it for their business.
Facebook has tons of little quirks that it refused to fix. Not being able to post to a page as yourself when you are an admin is one of the biggest. The few work-arounds that do exist are outlined here by Brandon Uttley (@BrandonUttley). (Facebook ‘accidentally’ turned on a fix for this problem in December and then quickly turned it back off – let’s hope they bring it back soon)
Setting up a Facebook page is easy. Making it dynamic, getting it to really engage the end user and be a successful marketing tool, that is another thing all together. David Wells (@DavidWells) takes a look at some simple ways people can step up their Facebook page performance.
Social media facts and surveys and studies are everywhere. Tom Webster (@webby2001) of Edison Research helps us recognize how to know which of those studies are worth anything and which ones we should stop ourselves from Retweeting.
More and more companies are in need of support and consulting when it comes to their social media efforts. Tom Martin (@TomMartin) gives us a strong guide of how to tell if the agency we are thinking about hiring really has the social media chops they say they do.]]>