This year, BlogWorld & New Media Expo 2011 (@blogworld) was in New York City.
Experts and industry gurus from the fields of blogging and new media shared their knowledge, experience, advice, quirks, techniques and more through sessions and various panels.
Among some of the top industry leaders in attendance were Jay Baer, Jason Falls, Jason Keath, Gini Dietrich, Lee Odden, Shashi Bellamkonda, Shane Ketterman, Jeremy Caplan, Lauren Vargas and more.
Here are some of their most tweeted and most quotable takeaways
- Social Media is not an improvisation. It requires governance
and experiential learning.
– Jay Baer - Finding the niche community for your blog is important to set
it apart from other blogs.
– Lee Odden - Know where your potential customers are whether they are on
Twitter, Flickr, Youtube, etc, make sure your content is there.
– Lee Odden - Know and respect that every blogger is different and it’s not the
same as pitching to a reporter.
– Jason Falls - Consumer conversation is the tip of the iceberg, you need to
know what’s going on under the surface.
– Jason Keath - Have a consistent message across all social media channels
and have a clear expression of your social media mission.
– Shashi Bellamkonda - Ask yourself: Would you read what you share?
– Thomas Haynes - The different between selling and helping is just two letters.
– Jay Baer - Build relationships early and build trust and credibility over time.
– Shashi Bellamkonda - There are five building blocks of influence: authority, relevance,
audience, frequency and emotion.
– Jason Keath - Make all outreach relevant. Before you make contact,
read what the blogger is talking about and passionate about.
–Jason Falls - The best community managers are an extension of the CEO’s voice,
sharing the vision of the brand in the space with the community.
– David Spinks - Today we have two types of authors, the purists who only want to
do the part they love and the enterprisers who build a business.
– Jonathan Fields - Hire for passion, train for skills.
– Jay Baer - Create a process to help you use your time better. Bucket tasks
into the 9 main buckets: email, calendar, tasks, docs, infoscraps,
feeds, links, contacts and voicemail.
– Jeremy Caplan - It doesn’t matter what your site looks like at first, it’s the
content that matters. Just do something. You can refine it later.
– Shane Ketterman - It’s time to set up some better systems to help us manage
information overload in the digital era.
– Jeremy Caplan - Readers are more likely to respond to human answers
than the same old company line.
– Chris Baggott - Be able to build relationships and figure out how community
management fits into the business world. Public relations and
marketing 101 apply to community management.
– Lauren Vargas - Public relations doesn’t control the story, the writer does.
– Gini Dietrich - Don’t rely on Google for all your traffic, create multiple traffic
sources for your site.
– Shane Ketterman - Opportunities to engage the community are across the
organization. It’s a hu and spokes model.
– Daniel Brostek - Storytelling and being an extension of the brand is important
and it helps to be in house, sitting next to the rest of the team
being a part of everything happening.
– David Spinks - A great initial, introductory pitch is important to build relationships
months before a client’s product needs to be launched.
– Gini Dietrich - If you don’t trust your employees with the execution of your
social media strategies, you don’t have a social problem,
you have a hiring problem.
– Jay Baer.