TikTok is changing the marketing landscape. And yet, most businesses are still not using the platform.
Today, we’re going to break down why TikTok isn’t just a playground for teenagers but a stage that businesses are weirdly ignoring.
In this analysis, we’ll delve into the top reasons why TikTok stands as an unrealized opportunity in the business realm, revolutionizing the way companies approach marketing and engagement. I’m here to lay out an undeniable business case for TikTok across these five key dimensions.
1. Best Creativity Toolset
Creativity is the lifeblood of marketing, especially today when ad targeting is mostly automated and increasingly commoditized. TikTok has transformed content and ad creative it into unparalleled art.
TikTok’s innovative suite of tools empowers both individuals and businesses as creators, to craft content that’s not just engaging, but inherently shareable. With its vast library of sounds, filters, effects, and cultural relevance, TikTok hands marketers a canvas on which they can weave their brand story like never before.
This toolset doesn’t just create content; it creates conversations and commerce, giving brands the chance to connect with audiences on a deeper level.
All other social platforms will continue to reflect the toolset TikTok is building. Get ahead of your competition by learning these creative tools and tactics from the source.
2. Audience and Attention Reach
Attention is the scarcest commodity in today’s digital age, and TikTok possesses a gravitational pull on it.
The app’s user base is staggering, boasting over a billion active users worldwide. While also beating out Facebook, Instagram, and YouTube for time-spent per user.
This extensive reach and high engagement means that brands have access to a vast audience pool ready to interact with their content.
Moreover, TikTok’s algorithm is a marvel in itself, tailoring content to individual preferences and ensuring that what’s shown is not just relevant, but captivating. In a world where grabbing attention is a constant struggle, TikTok hands businesses a unique opportunity: egalitarian virality.
Every video on the platform has an equal chance of reaching a massive audience. A refreshing reality in a social media landscape where results have been receding. This makes TikTok marketing for business a necessity.
3. Less Business Competition
Facebook and Instagram have become saturated with business content, making it increasingly challenging to stand out. So much so, that they have reduced the reach of businesses while increasing the cost of advertising.
250 million businesses are on Facebook and Instagram. On the other hand, TikTok has less than 5 million business accounts, many of which are not active.
TikTok presents a unique opportunity. Despite its meteoric rise, many businesses are yet to fully capitalize on its potential. This translates to a less crowded marketplace, giving early adopters a distinct advantage.
By joining TikTok’s ranks now, businesses can establish their presence and build a loyal following before the competition catches up.
The lack of competition has an additional bonus for businesses: much lower ad costs.
4. Local and Global Access
TikTok transcends geographical boundaries, bridging the gap between local and global markets.
Whether you’re a small town boutique looking to target one zip code or a multinational conglomerate looking to reach tens of millions, TikTok provides unique audience reach.
TikTok will serve local content to users, while also helping larger brands drive awareness in specific niches. This democratization of reach empowers businesses of all sizes to play in the same arena, fostering a sense of inclusivity and competition that’s unique to TikTok.
5. Reach A Younger Audiences — And A Growing Mass Market
The future belongs to the youth, and TikTok has firmly established itself as the Gen Z and Gen Alpha’s digital playground. With a significant portion of its user base falling within the 16-35 age bracket, the platform offers businesses a direct line to coveted demographics. These consumers are gaining influence quickly and will shape the market for decades to come.
TikTok gives brands the chance to cultivate genuine connections that can translate into lifelong customer relationships.
The addendum to the younger audience on TikTok is that it’s also increasingly becoming a mass market audience, representative of all demos. Like all social networks eventually do with scale.
TikTok is a force to be reckoned with, representing a seismic shift in how companies approach marketing and engagement. Its creativity toolset, combined with its unparalleled audience reach, sets the stage for businesses to craft compelling narratives that resonate with their target markets.
And most of this opportunity is untapped.
TikTok is a new paradigm in social. Creating content for the platform can be challenging for businesses with unpracticed video skills. But TikTok, and social’s shift to short-form video is not going away.
I encourage businesses to seize this moment and embrace TikTok’s potential. In a world where innovation is the key to survival, TikTok isn’t just an option; it’s a business imperative.