Oreo recently attempted to get the most Facebook likes on one Facebook status update to set a previously untracked Guiness World Record. Their marketing attempt was thwarted by Lil Wayne who threw found out about the Oreo Like attempt and rallied his fans to help him win the record.
We are clearly obsessed with numbers in social media. From our Twitter followers to Facebook likes to Empire Avenue whatevers.
“If you want to talk about numbers, let’s talk about numbers that matter.” – Spike Jones
Spike Jones (@spikejones) of Fleishman Hillard shares his candid thoughts on our obsession with these numbers. And talks about the numbers that we really should be thinking about.
Episode 4: The Real Numbers of Social Media
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Follow Spike’s “Get Real” video series on Social Fresh here.