Oreo recently attempted to get the most Facebook likes on one Facebook status update to set a previously untracked Guiness World Record. Their marketing attempt was thwarted by Lil Wayne who threw found out about the Oreo Like attempt and rallied his fans to help him win the record.
We are clearly obsessed with numbers in social media. From our Twitter followers to Facebook likes to Empire Avenue whatevers.
“If you want to talk about numbers, let’s talk about numbers that matter.” – Spike Jones
Episode 4: The Real Numbers of Social Media
Follow Spike’s “Get Real” video series on Social Fresh here.