The General Motors Social Media Response to Bankruptcy [VIDEO]


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This excerpt was taken from Chris Barger’s (@cbarger) talk at Social Fresh Tampa 2010 on Using Social Media to Help In A Crisis. There is many crisises that are larger than Chapter 11 filing. During the talk, Chris said that they had nothing to lose, so why not put the company out there in a very transparent and open communication focused position? “Get caught doing the right thing” said Barger. The response they saw was surprising, and perhaps part of the reason that, today, a newly emerged General Motors is consistently engaging in social media across their brands. —- Social Fresh Tampa 2010 is part of the Social Fresh, social media conference series.]]>


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