If you know me at all then you know that I am a huge fan of marketing analogies. One of my favorites, and most useful, is the blogging food groups. Originally coined by Hubspot’s Rick Burns back in 2009, I have been applying this strategy for years and I believe that it’s more relevant than ever now that content marketing is such a vital part of the marketing mix.
Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. Just as anyone would quickly tire of eating from the same food group day after day, your customers and prospects can grow tired of the same type of content again and again.
The infographic below is inspired by the original blogging food groups post mentioned above but with a slight twist. My hope is that this infographic will inspire you to mix up the content on your blog by including some meaty posts, a side of vegetables, a serving of whole grains, a condiment or two, and everyone once in a while a sweet dessert.