What works and what withers in the realm of Facebook Ads is a constant game of testing, research, and adjustment. Beyond the usual tumult, Facebook made some significant changes to the platform this 2018 that require adjusting your strategy. Despite the politics of 2018 for Facebook and the changes to their ad platform, Facebook Ads are still the #1 […]
Facebook video and Facebook video ads are important for your business. Based on Mixpo’s recent State of Video Ads report, Facebook will overtake Youtube in the next 12 months as the leader in online video ads. But, Facebook videos ads work better for some things than for others. I reached out to Mixpo to ask […]
Only 10 seconds are needed to increase brand recall by 74% with a @Facebook video ad http://t.co/5TIczZmxRq @Nielsen pic.twitter.com/cpBoxfu6KU — Mixpo (@Mixpo) March 19, 2015 Social Toolkit 21: Facebook Ads and Videos Check out the full podcast below or download it on iTunes, Stitcher, or Soundcloud to listen later. Brought to you by: The […]
Jacob Sapochnick is an immigration attorney in San Diego — and the most popular lawyer on Facebook as far as we can tell. He has 98,400 fans on Facebook and 3,217 ratings. He’s got 1,514 check-ins and double that in active users. How did he do this? He has a mix of organic and paid marketing. […]
Facebook Ads are great for contest promotion and lead generation, but are they worth the investment for ecommerce? Let’s find out. This article will discuss optimizing your Facebook Ad for sales on your ecommerce site. I’ll get into how to change your ad’s creative to encourage a sale over a lead or a simple click-through. […]
The Social Fresh EAST social media conference, took place April 18-19, 2013 with a sold-out crowd of marketers. Selling out a major conference while increasing ticket prices is no easy challenge. But, Facebook advertising significantly helped us accomplish this goal. One of the biggest critiques of social media marketing is that it can’t drive sales. […]
Measuring the ROI of a PPC ad campaign is a relatively easy skill to learn. You can see the real revenue outcome from each each ad and each click. Measuring the ROI of a Facebook Contest is perhaps a little less obvious, but just as easy. You just need to know which Key Performance Indicators […]
If you’ve been marketing to the Facebook ecosystem for any amount of time, you know how quickly things change. Frankly, I don’t see the pace slowing any time soon, as Facebook and its Preferred Marketing Developers (PMDs) continue to hone and evolve their offerings to maximize your efficiency and efficacy. However, just because Facebook is […]
Hitting “boost post” is the easy button to drive tons of low cost engagement. It is a cheap high with little value. And I will show you why. Here’s an example– this brand got 5,131 likes, 351 shares, and 94 comments. But expand the comments to see what you really get… How many of these […]
Facebook announced last week that, in an effort to streamline its ad creation process, the platform will cut the number of ad formats. Retiring ad formats is hardly a new phenomenon, especially with so many new and more effective formats are coming in. But the scale of this change created quite a stir in the […]