Facebook Ads Are Dead, Long Live Facebook Ads.

Facebook Ads Are Dead, Long Live Facebook Ads.

What works and what withers in the realm of Facebook Ads is a constant game of testing, research, and adjustment. Beyond the usual tumult, Facebook made some significant changes to the platform this 2018 that require adjusting your strategy. Despite the politics of 2018 for Facebook and the changes to their ad platform, Facebook Ads are still the #1 […]

What are Facebook video ads good for?

What are Facebook video ads good for?

Facebook video and Facebook video ads are important for your business. Based on Mixpo’s recent State of Video Ads report, Facebook will overtake Youtube in the next 12 months as the leader in online video ads. But, Facebook videos ads work better for some things than for others. I reached out to Mixpo to ask […]

3 Cornerstones For Using Facebook Ads To Generate Ecommerce Sales

Facebook Ads are great for contest promotion and lead generation, but are they worth the investment for ecommerce? Let’s find out. This article will discuss optimizing your Facebook Ad for sales on your ecommerce site. I’ll get into how to change your ad’s creative to encourage a sale over a lead or a simple click-through. […]

How To Sell Out An Event With Facebook Ads

How To Sell Out An Event With Facebook Ads

The Social Fresh EAST social media conference, took place April 18-19, 2013 with a sold-out crowd of marketers. Selling out a major conference while increasing ticket prices is no easy challenge. But, Facebook advertising significantly helped us accomplish this goal. One of the biggest critiques of social media marketing is that it can’t drive sales. […]

Measuring the ROI of Your Facebook Contest Should Be Easy

Measuring the ROI of Your Facebook Contest Should Be Easy

Measuring the ROI of a PPC ad campaign is a relatively easy skill to learn. You can see the real revenue outcome from each each ad and each click. Measuring the ROI of a Facebook Contest is perhaps a little less obvious, but just as easy. You just need to know which Key Performance Indicators […]

These Facebook Stats Will Make You a Social Advertising Hero

If you’ve been marketing to the Facebook ecosystem for any amount of time, you know how quickly things change. Frankly, I don’t see the pace slowing any time soon, as Facebook and its Preferred Marketing Developers (PMDs) continue to hone and evolve their offerings to maximize your efficiency and efficacy. However, just because Facebook is […]

Hitting the “Boost” Button is the Crack of Facebook Marketing

Hitting “boost post” is the easy button to drive tons of low cost engagement. It is a cheap high with little value. And I will show you why. Here’s an example– this brand got 5,131 likes, 351 shares, and 94 comments. But expand the comments to see what you really get… How many of these […]

This Is When You Should Use Facebook’s Promoted Posts

The smart folks over at Convince and Convert put together the awesome image below which outlines a clear set of rules for knowing when to use Facebook’s promoted post feature. This is a great best practice for any company that is doing business on Facebook. The promoted post feature is a great one on Facebook, […]