Social Fresh 2013 Social Media Predictions: 9/10 PREDICTION: Increased filtering by consumers will make it more difficult for brands to permeate permission-based news streams, making brand exposure and consumer engagement more challenging than it has been over the last several years. “Imagine having—at last—the entire knowledge of human civilization at your fingertips, and finding that it […]
Social Fresh 2013 Social Media Predictions: 8/10 The position of community manager has been on fire for the last couple years. While community management has been around for 15 years in the gaming community, the position was little known until about 4 years ago when Jeremiah Owyang created the first Community Manager Appreciation Day back in […]
Social Fresh 2013 Social Media Predictions: 7/10 Want to be Head of Social Media for a brand you admire? Sorry. As time passes, that’s going to be increasingly unlikely to happen. Why’s that? Simple: In 2013, organizations will shift away from hiring “Global Director of Social Media”-like roles. A few months ago, Leslie Stevens-Huffman outlined five tech […]
Social Fresh 2013 Social Media Predictions: 6/10 While Facebook may be thought of as a “social network” the reality is that this behemoth is aiming to be much, much more. Zuckerburg has been amassing a small army of engineers over the past few years, and now possesses the billions in cash it needs to compete […]
Social Fresh 2013 Social Media Predictions: 5/10 More and more companies continue to invest in secure online payment processing and mobile payment options for the increasingly savvy digital customer. The other day I was purchasing some winter cycling gear on TheClymb.com. When I reached the payment screen it asked if I would like to checkout using my […]
Social Fresh 2013 Social Media Predictions: 4/10 The ROI of social media has been a hot button issue since social platforms first became a viable channel for engaging with and reaching consumers. Until recently, social ROI has been defined subjectively rather than objectively—ultimately losing substance when held against driving the bottom line. In 2013, we […]
Social Fresh 2013 Social Media Predictions: 3/10 In 2013, the main new trend I see is less about something completely new than the maturing of more familiar matters. Specifically, the “Social Media IQ” of companies will increase, and spread both more deeply- to smaller companies- and more broadly- to more industries. Think of this as […]
Social Fresh 2013 Social Media Predictions: 2/10 When I started Ignite Social Media in 2007, our first few budgets were in the neighborhood of $50,000. People were testing the waters. Using some of their “fun money” to see if there was anything to this social media marketing. It wasn’t long before $500,000 annual budgets were […]
Social Fresh 2013 Social Media Predictions: 1/10 The hottest new term in digital marketing is Big Data, and every social media marketer will have that buzzword thrown at them in 2013 with vigor from vendors, colleagues, and customers. What should be your takeaway, and what should you be doing? Fundamentally, the term Big Data is […]