The Top 21 Social Media Career Moves of 2012


Career Moves

Social media moves fast. If you don’t stop and look around once in a while, you might miss it.


Ok, so this is one of our favorite times of the year at Social Fresh. We get to do a lot of wrap up posts. Many of which highlight people and companies we all might of missed the chance to congratulate at some point during the year.

This is our third year highlighting the top social media career moves. Check out 2010 and 2011. So let’s take a look at the moves people made in 2012. In no particular order…

(If we forgot you or someone you know who made big moves, please link them up in the comments)

1. Adam Hirsch joins Edelman Digital

as SVP, Emerging Media and Technology, previously at Mashable.

2. Chris S Penn joins Shift Communications

as Vice President Marketing of Technology, previously at What Counts.

3. Nicole D’Alonzo joins Kiehl’s, a L’Oreal company

as Global Director of Social Media, previously at Porter Novelli.

4. Dave Peck joins PayPal

as Lead Social Media Manager, previously at Fring.

5. Virginie Glaenzer joins LiveWorld

as VP of Marketing Marketing, previously at iLoop Mobile.

6. Jason Falls joins Cafepress

as Director of Digital Strategy, still at Social Media Explorer.

7. Bonin Bough joins Kraft

as Vice President of Global Media and Consumer Engagement, previously at Pepsi.

8. Adam Kmiec joins Cambpell Soup Company

as Director, Global Digital Marketing and Social Media, previously at Walgreens.

9. Justin Kistner joins Spruce Media

as Sr. Director of Product to head up product management and marketing, previously at Webtrends.

10. Shannon Paul joins Fifth Third Bancorp

as Vice President, Social Media Develop, previously at Blue Cross Blue Shield of Michigan.

11. Zena Weist joins Expion

as Vice President of Strategy, previously at Edelman Digital.

12. George G Smith Jr joins Remy Cointreau USA

as Director of Digital, previously at PepsiCo.

13. Peter Kim joins R/GA

as VP Managing Director, Business Transformation, previously at Dachis Group.

14. Bob Stanke joins Minnesota Timberwolves

as Director, Interactive Services Oversees, previously at Life Time Fitness.

15. Marcy Cohen joins MasterCard Worldwide

as VP Social Media and Media Relations, previously at  Sony.

16. Bryan Sise joins Twitter

as Product Marketing Manager, previously at Lithium Technologies.

17. Kyle Lacy joins ExactTarget

as Principal, Marketing Research and Development, previously at MindFrame.

18. Brandie Feuer joins Bath & Body Works

as Director of Marketing, Social and Mobile, previously at Chateau20 Interactive Agency.

19. Chuck Hemann joins WCG

as Director of Analytics, previously at Edelman Digital.

20. Dean McBeth joins Ketchum Public Relations

as SVP of Digital & Content Strategy, previously at Barton F. Graf 9000.

21. Baratunde Thurston founded Cultivated Wit

as Founder, previously at the Onion.


If we forgot you or someone that you know, apologies. Please add it in the comments!



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