March Social Media Madness is Heating Up [INFOGRAPHIC]


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NCAA_FinalFourLogoIt’s March Madness time and that means College Basketball has taken over nearly every office, dorm, church group and book club in America. As we hit the Sweet 16 and the brackets heat up, the social web is too. If you have been online at all in the past few weeks chances are you’ve shown your support for your alma mater through a Facebook post or posted a tweet to talk smack about your bracket.

But it’s not just about showing support, there is an immense amount of coverage around each game. Sports broadcasters, journalists, and bloggers are furiously live tweeting and blogging during each game, posting updates and live replays, fielding questions from fans, and capturing the emotion in real-time.


While it’s clear that this year’s tournament has been ripe with upsets, including Wichita State’s victory over Gonzaga, Harvard over New Mexico, and of course Dunk City Florida Gulf Coast over Georgetown and then San Diego State, there’s no shortage of conversation online.

According to the infographic from ViralHeat:

  • The University of Miami is the most talked about school with 312,547 mentions
  • Michigan State is the least talked about school, with just under 30,000 mentions
  • The school with the best social media sentiment is Wichita State, and the worst being the Syracuse Orange (Which makes sense, considering that a report came out announcing they were under investigation by the NCAA as the tournament started).
  • The game with the most social media mentions was Kansas vs University of North Carolina’s legendary second round matchup, featuring Roy Williams (former Kansas and now current UNC coach) against Bill Self.

These social results seems to show that the Final Four right now would be Indiana (now eliminated), Florida Gulf Coast, Duke, and Kansas. Who do you have in your Final Four?


social media march madnes


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