Search vs. Social [INFOGRAPHIC]

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TikTok Marketing Course for Business
Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.

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“When comparing search marketing vs. social media, search is more effective for some online objectives while social is the hands-down choice for others. For example, lead generation is better achieved through the high-visibility, low-cost methods of search marketing. This appears to be the consensus among both B2C and B2B marketers.

Building brand awareness involves a completely different marketing approach that makes increasing exposure the primary mission. Most marketers agree thatsocial media is superior to search marketing for these scenarios.”

(via MDG Advertising)

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