“When comparing search marketing vs. social media, search is more effective for some online objectives while social is the hands-down choice for others. For example, lead generation is better achieved through the high-visibility, low-cost methods of search marketing. This appears to be the consensus among both B2C and B2B marketers.
Building brand awareness involves a completely different marketing approach that makes increasing exposure the primary mission. Most marketers agree thatsocial media is superior to search marketing for these scenarios.”
(via MDG Advertising)
