The Average Pinterest User [INFOGRAPHIC]

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The smart folks over at Engauge put together an excellent whitepaper on the new social media sweetheart, Pinterest. The report is one of the better ones I have seen to date. The 31 page document includes:

  1. Introduction of Pinterest
  2. The trends driving it
  3. The data behind the site and users
  4. Brand opportunities
  5. Guide to getting started
  6. Outline of risks
  7. Opportunities
  8. Case studies

If you are thinking of getting your brand more involved in Pinterest, I recommend downloading this resource before you get started.

One interesting section of the whitepaper, below, outlines the data behind an average user of Pinterest. A few of the key stats:

  • 229 followers
  • Following 20
  • 171 pins
  • 3 boards
  • 28 likes
  • 16% have connected their Twitter account
  • 16% have provided their location
  • 17% have added a profile description
  • The average user spent 89 minutes on the site during January 2012, the same as Tumblr

Hat tip Britopian.com

 

 

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