The smart folks over at Engauge put together an excellent whitepaper on the new social media sweetheart, Pinterest. The report is one of the better ones I have seen to date. The 31 page document includes:
- Introduction of Pinterest
- The trends driving it
- The data behind the site and users
- Brand opportunities
- Guide to getting started
- Outline of risks
- Opportunities
- Case studies
If you are thinking of getting your brand more involved in Pinterest, I recommend downloading this resource before you get started.
One interesting section of the whitepaper, below, outlines the data behind an average user of Pinterest. A few of the key stats:
- 229 followers
- Following 20
- 171 pins
- 3 boards
- 28 likes
- 16% have connected their Twitter account
- 16% have provided their location
- 17% have added a profile description
- The average user spent 89 minutes on the site during January 2012, the same as Tumblr
Hat tip Britopian.com