Last week a long awaited press page update revealed that Instagram now has 90 million monthly active users.
As the platform continues to grow at a rapid pace, advertising options can’t be far behind. Especially with the backing of public and revenue hungry Facebook.
The high active number is good for businesses interested in Instagram. Their growth is still steady and users do not seem to be lossing interest. Ads would be a bonus, but even without ads, several brands have seen fit to invest heavily in Instagram as a branding platform.
Instagram web profiles also launched in November 2012, making it easier for businesses of all sizes to promote their Instagram presence.
It turns out at least 4 brands have already accumulated 1 million Instagram followers to date. And at least 29 brands have over 100,000 followers on the platform.
The top brands on Instagram are still dominated by fashion, retail and media brands. Some less typical brand types include Starbucks, Audi, the Boston Celtics, and General Electric.
Here are the current top 25 brands on Instagram and their follower counts, and a few extras listed below. Special thanks to Simply Measured for their help on some of these Instagram metrics.
1. Victoria’s Secret
1,363,468 followers
2. MTV
1,125,591 followers
3. Starbucks
1,061,665 followers
4. Eonline
1,061,837 followers
5. Nike
838,177 followers
6. Forever21
673,560 followers
7. Burberry
651,199 followers
8. Redbull
536,320 followers
9. Top Shop
518,466 followers
10. asos
468,706 followers
11. H&M
456,614 followers
12. Adidas (Adidas Originals)
393,282 followers
13. Billboard
362,910 followers
14. Boston Celtics
357,397 followers
15. Tiffany
347,071 followers
16. Gucci
341,935 followers
17. NBC News
311,366 followers
18. Audi
292,587 followers
19. Today Show
292,061 followers
20. Playboy
289,389 followers
21. NPR
237,240 followers
22. CNN iReport
223,121 followers
23. Bergdorfs
158,572 followers
24. General Electric
134,239 followers
25. The Onion
132,064 followers
And a few brands knocking on the door:
- Coach 121,568 followers
- Good Morning America 120,950 followers
- Ralph Lauren 112,374 followers
- Adidas 109,793 followers
- Gap 77,683 followers
- Armani 73,874 followers
- The North Face 63,932
- Mercedes 56,473 followers
- Sharpie 52,647 followers
- Puma 47,738 followers
- Mashable 46,379 followers
- Levi’s 43,284 followers
- American Express 25,823 followers
—-
If you know of any brands that we are missing, please add them in the comments with a link to their profile.