Last week a long awaited press page update revealed that Instagram now has 90 million monthly active users.
As the platform continues to grow at a rapid pace, advertising options can’t be far behind. Especially with the backing of public and revenue hungry Facebook.
The high active number is good for businesses interested in Instagram. Their growth is still steady and users do not seem to be lossing interest. Ads would be a bonus, but even without ads, several brands have seen fit to invest heavily in Instagram as a branding platform.
Instagram web profiles also launched in November 2012, making it easier for businesses of all sizes to promote their Instagram presence.
It turns out at least 4 brands have already accumulated 1 million Instagram followers to date. And at least 29 brands have over 100,000 followers on the platform.
The top brands on Instagram are still dominated by fashion, retail and media brands. Some less typical brand types include Starbucks, Audi, the Boston Celtics, and General Electric.
Here are the current top 25 brands on Instagram and their follower counts, and a few extras listed below. Special thanks to Simply Measured for their help on some of these Instagram metrics.
1. Victoria’s Secret
9. Top Shop
12. Adidas (Adidas Originals)
14. Boston Celtics
17. NBC News
19. Today Show
22. CNN iReport
24. General Electric
25. The Onion
And a few brands knocking on the door:
- Coach 121,568 followers
- Good Morning America 120,950 followers
- Ralph Lauren 112,374 followers
- Adidas 109,793 followers
- Gap 77,683 followers
- Armani 73,874 followers
- The North Face 63,932
- Mercedes 56,473 followers
- Sharpie 52,647 followers
- Puma 47,738 followers
- Mashable 46,379 followers
- Levi’s 43,284 followers
- American Express 25,823 followers
If you know of any brands that we are missing, please add them in the comments with a link to their profile.