After reports surfaced last month that Instagram would be rolling out advertising on the platform, the company came out today and announced it officially on their blog.
While reassuring users that their content is still their own, they detailed the ways in which they plan to roll out sponsored content into users’ feeds.
Ads will happen slowly with a few select advertisers in the US and users will have the ability to hide ads they don’t like.
“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community” they explained.
When Instagram released the ability to upload videos in June they partnered with a number of brands to demonstrate their new feature at launch like Lululemon, GE, and Michael Kors.
For brands this means a new opportunity to amplify their visual storytelling efforts with paid media. Expect to see similar high quality ads hand selected by the Instagram ads team to ensure the transition doesn’t totally put off users.
“We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”