HP’s Key Process for Content Promotion, the 50/25/25 Rule #socialtoolkit

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TikTok Marketing Course for Business
Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.

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Paula Berg, Digital Communications lead at HP, drops in to discuss content marketing and distribution, the metrics and analytics that HP is tracking, content syndication, and defining HP’s content and social success.

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Show Notes

  • App of the Week: Twitcher, A simple Chrome extension that allows you to switch Twitter accounts without having to sign in/out. Yarby calls it “the best app that Jason Keath has brought to the table.”
  • Content Creation: Experimentation
  • Content Creation: 50% of the approach is tried and true they know will get the results
  • Content Creation: 25% elements that might have potential and require a bit of “tweaking”
  • Content Creation: 25% completely long shots or new channels
  • Content Creation: HP’s tried and true channels
  • Outbrain, Taboola, Disqus: How HP is making the most use of these ad tools
  • Outbrain, Taboola, Disqus: A/B testing, Driving traffic and conversions
  • Outbrain, Taboola, Disqus:
  • Outbrain, Taboola, Disqus: Testing headlines
  • Content Distribution: Working with outside contributors and partners
  • Content Distribution: HP’s controversial approach
  • Content Distribution: Beginner Tips from Paula
  • Newscred: Content syndication
  • Newscred: Freelance program to create unique content
  • Newscred: Distribution
  • Newscred: Backend management
  • Content Marketing: Defining and measuring success

PSSST…

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