For brands, bloggers, and publishers, Pinterest continues to offer the potential to generate leads, drive traffic to sites and build overall social presence. Is it here to stay? Count on it. More and more research is showing the power of Pinterest as it expands its offerings.
- 81% of U.S. online consumers say they trust information & advice on Pinterest (BlogHer)
- 20% of total social referrals to commerce sites come from Pinterest (AllFacebook)
- The average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70. (RichRelevance)
But as with all social networks, a Pinterest account holds little value without an active and engaged community. This handy infographic from the team at WhoIsHostingThis.com highlights some often overlooked ways that can help you develop a following on Pinterest.