How Disney is Using Instagram and Snapchat #socialtoolkit

by

TikTok Marketing Course for Business
Stop chasing likes. Start building engaged audiences. In this training, you'll learn how to create the TikTok content your audience wants, including tactical video marketing strategies for content process, production and development, audience growth and engagement, the ideal tech stack, and more. Lessons also apply to Instagram Reels and YouTube Shorts.

Learn more.

social-tooklit-36-john-rogers-h

This week’s guest of the Social Toolkit is John Rogers, Digital Marketer at Disney Parks. John stops by the show to talk Disney’s innovative use of Instagram, Pinterest, Snapchat, Periscope, Disney World’s content strategy and distribution.

Social Toolkit 36: Visual Storytelling the Disney Way, with John Rogers. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.

Brought to you by: [podcast_sponsors]

Show Notes

  • App of the Week: Buffer Daily, content distribution the Tinder way. Also known as, awesome content seamlessly added to your buffer queue.
  • Pinterest: How Disney is using Pinterest as more of a planning perspective
  • Pinterest: What success looks like for Disney on Pinterest
  • Snapchat: What Disney is currently testing with the app
  • Snapchat: Working with influencers to shape the content strategy within the platform
  • Snapchat: Disney’s frequency of Snapchat stories
  • Instagram: Disney’s unique, innovative approach to Instagram
  • Instagram: “Fansourcing”
  • Instagram: Making the pitch to move completely to 100% fansourcing
  • Blog: Disney bloggers and their role in content development
  • Livestreaming: Getting started with Periscope at Magic Kingdom
  • Livestreaming: Live Q&A’s
  • Livestreaming: Has Periscope/Meerkat become a part of the conversation when planning Facebook/Twitter content?

PSSST…

The Creative Marketer Newsletter ↓

Divergent takes on marketing, advertising, creativity, and art.