Listen to how General Mills manages 25 Twitter accounts #socialtoolkit


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Social Toolkit 25: Social Media the Big Brand Way with Kevin Hunt. Check out the full podcast below or download it on Stitcher, iTunes, or Soundcloud to listen later.

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Kevin Hunt, a tried and true veteran of the industry has managed corporate social media strategy, content and engagement for the Global Communications team at General Mills. He also provides social media guidance to the company’s various brand marketing teams, such as Better Crocker, Pillsbury, Yoplait, and more. We discuss Spredfast, DivvyHQ, Cozi, Paper, Nuzzle, Everyone Social, content discovery, and employee advocacy at General Mills.

  • App of the WeekBlippyBot, tweet at @BlippyBot, with a popular search term, and BlippyBot will tweet you a GIF back. Tweet BlippyBot, outsource your GIF’n.
  • Social Media the General Mills way
  • Managing 20-30 brands and marketing teams on a daily basis…including the Pillsbury Doughboy
  • How the entire team is utilize Spredfast for publishing across the enterprise
    • Providing effective customer service across the team
    • The systems of the General Mills Community Management team
  • How General Mills stays organized as a team
    • DivvyHQ for editorial and planning purposes
    • Google Drive
    • Cozi (an interesting app for allowing organization between the family)
  • Kevin’s process of content discovery
  • Employee Advocacy at General Mills
  • Find Kevin online: @kevin_hunt

If you have not already subscribed to get the latest episodes of the Social Toolkit podcast, you can do that on iTunes here, or search for the “social toolkit” on the podcast app of your choice.


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