We have featured GE a few times for their great content marketing and social media success.
They are a B2B brand, but because of the scale of their products, their marketing is more similar to that of a large consumer brand.
I personally enjoy following them on Facebook and on Instagram.
The great images and intelligent content they share is thought provoking and educational.
From jet turbines to freight trains to quizes about science.
GE sets itself apart from the crowded social stream we are all use to, filled with cute dogs, selfies, and pictures of everyone’s food.
The folks over at content startup Swayy put together the below infographic outlining GE’s social media success.
Enjoy.
