The below infographic, from FinanceDegreeCenter.com, takes a look at Facebook from the investor’s perspective.
I know a lot of marketers that do indeed own a few shares of Facebook stock. But even if you don’t own shares, if you work in social media you are investing in Facebook as a platform.
So the question is, for marketers, where does Facebook stand as a platform worth investing in?
Clearly, Facebook still dominates in terms of scale of users with 1.2 billion monthly active users. This is their biggest asset still.
One of our favorite pieces of data below references that there is less confidence in Facebook today as a place where younger users spend time. In less than a year, teenagers that say Facebook is their most important social network, have declined from 42% to 23%.
Lots of great stats below.