It looks like Facebook has begun rolling out a new notifications option for pages.
This will allow fans to select whether or not they’d like to receive updates from the page and whether or not they’d like to see them in their news feed.
This feature has been available on personal pages for some time but this is the first time it’s been rolled out for brand pages.
On pages, this looks almost identical to the way it does on a personal profile.
(Not all pages have this feature yet, though it has been rolled out to several as of earlier this evening)
Why This Is Important
This is obviously a nice way to combat Facebook’s constant newsfeed delivery tweaks from the past few weeks. Though the burden of adding the page to a notifications list rests on the fans, pages can create unique images and instructions to show fans how to receive more of their updates.
When users click to receive notifications from a brand page, they’ll receive both a desktop notification (if on Facebook) and a mobile alert. This will be incredibly useful for calls-to-action and advocacy campaigns. Check out the image below detailing exactly how to set up notifications for a page. This type of image could also be used to instruct fans on how they can receive all page updates.
The irony in this of course is that because of Facebook’s delivery algorithm, the folks who are likely to see this post detailing how to be added to their news feeds were already seeing your content in their newsfeeds.
Doesn’t help for folks who haven’t been seeing it because of the tweak. Still, this is at least some level of control back in the hands of brands for content delivery so it will certainly be helpful.