Great insight here from Dan Zarrella (@DanZarrella) of Hubspot. Dan likes to take a very scientific approach to social media and always has great facts and stories to back up his lessons. Here is a snippet of his talk from Social Fresh Nashville 2010 about how the sociology behind human value exchange can start to provide lessons for social media marketing and sharing content online.
“The more usefulness you give somebody, the more they are going to value your relationship and the more they are going to interact with you,” said Zarrella.
Social Fresh Nashville 2010 is part of the Social Fresh, social media conference series.