HubSpot asked me to do a follow up interview to my BOLD talk on creativity from last year’s INBOUND conference.
At the intersection of HubSpot’s inbound marketing approach and my belief that social is most certainly making the world a better place is the concept of human business.
Social media and digital marketing in general is forcing businesses to be more open, more transparent, and more responsive. It is forcing more businesses to be human.
If you’re just doing social media you’re doing it wrong. You need human marketing. You need to be a human business.
Check out the full interview below, and if you have not already gotten your ticket for INBOUND, check it out today. It is a great conference for any marketer.