Content marketing is the new happy, fuzzy, buzz word for digital marketing.
Here is a glimpse at the growth of the term ‘content marketing’ being searched for on Google over the past few years.
It is no where near social or SEO searches, but it is growing at a faster pace.
Content is not new mind you. But the term is giving new life to the concept of story telling to help sell stuff. To being useful to your customers. To building relationships with customers through long term value.
Ted also made a bunch of attendees actually skip down the Social Fresh aisle as he opened his talk (well, they volunteered). But, I will let you watch that for yourself (see below).
In the clip of Ted’s talk below, he discusses the kind content that really matters — content that builds relationships and actually means something to your customers.
Ted is a great presenter and has more marketing experience than I will attempt to list here. This 3-minute clip is just a taste but definitely worth watching.
And as a rare treat, we have put Ted’s full talk on Youtube for our readers to enjoy, over here.