It seems like everywhere you turn these days, you’re reading something about real-time marketing. Whether it’s yet another mention of Oreo’s Super Bowl moment, or a marketer poking fun at brands trying to capitalize on the latest trend, RTM has been a hot topic in digital and beyond over the past few years. We don’t […]
Why you should be marketing on Yo right now
Widely known as the most useless app of 2014, Yo has emerged from it’s shell and you should be marketing on it already. Most people still think Yo is about sending a simple Yo to your friends and at it’s core, it still is about sending a simple Yo to someone. Yo now has marketing […]
Six Ways Target Could Respond to the #AlexFromTarget Trend
Imagine that you’re a typical high schooler. You throw on your red team t-shirt and khakis and go to work on a Sunday like any other teen in America. You’d like to maybe get enough gas money to go out and be a clown on Friday night with the rest of your friends. You come […]
The First Step of Declining Organic Reach Is Acceptance
It feels as if a contract was broken. When discussing the declining organic reach of Facebook posts this is a common sentiment heard when talking to people who manage Facebook brand pages. It’s usually followed up in one of two directions. One path is acceptance with an understanding it’s Facebook just trying to earn more […]
The Bring Your Own Device (BYOD) Revolution Is Here
For years many people were convinced that web-conferencing could signal the death knell for the live events industry. The ability to connect over the internet to anyone in the world and have a conversation stirred up the possibility that people would no longer need to put on large and elaborate meetings, and it meant that […]
Top 20 Company Blogs 2014, Finalists Announced
Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013. What’s the reason? Well put simply, blogging […]
14 things social marketers say
One of the big themes we’ve seen a steady increase in through all the Social Fresh Conferences has to be the focus by marketers on visual storytelling. Quality images are no longer an option for many businesses, but a consistent investment. So to help promote our social media conferences this year, we decided to steal borrow from […]
How Tim Cook changed the Apple Watch social media conversation
The smart folks over at Synthesio (a Social Fresh Conference partner) helped us out with some stats about what the world thinks of the new Apple Watch. Synthesio monitors across social media platforms, review sites, forums, blogs and the comment sections of newspapers, in 50 languages and 200 countries. So everything basically. Before the official keynote announcing the Apple […]
What were the top company blogs of 2014?
Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners Nominate your favorite brand blog in the comments below! Attention Social Fresh community: We need your help. The corporate blog is not dead. The blog is the cornerstone of publishing and content marketing for your company, but all too often companies focus on the next shiny […]
11 Creative Brands Using Instagram’s Hyperlapse App
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their new app adds another tool to the Instagrammer’s tool belt for shooting awesome videos. Can […]