Is The Metaverse The Future Of Social Media?

Is The Metaverse The Future Of Social Media?

Facebook is now Meta. Instagram is adding NFTs. Twitter is adding avatars verified on the blockchain. So is Reddit. Is this all a distraction? Or is there an underlying shift to crypto and VR that businesses need to pay closer attention to? There is a shift happening....

Steal These 9 Instagram Templates and Make Them Your Own

Steal These 9 Instagram Templates and Make Them Your Own

There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity THRIVES within boundaries. Some of the most creative content on Instagram starts within a repeatable template or framework. And the truth is, the most successful brands in […]

6 Tips to Improve Brand Continuity on Social Media

6 Tips to Improve Brand Continuity on Social Media

Branding is essential for every business, especially in your social media efforts. However, more businesses need to focus on the importance of brand continuity. Brand continuity allows you to stay in touch with your target demographic through consistent advertising methods as they get to recognize you through your logo, color palette, taglines, etc. no matter […]

Consider tweeting fewer links

Consider tweeting fewer links

Twitter use to be so cool. It was a water cooler conversation everyday. A chat room you never wanted to leave. And then it wasn’t. I still love Twitter. But anyone who has been on the microblogging social network for more than a few years can tell you there use to be a lot more […]

The 3 most overlooked social media strategy steps

The 3 most overlooked social media strategy steps

If every piece of your company is moving in their own direction, you can be sure of one thing: none of you will be moving forward together. The key to a successful social media strategy for any organization is internal alignment and a clear vision, says Adrian Parker, VP of Digital Marketing at Patrón. “Without an audience there […]

Top Social Media Career Moves of 2014

Top Social Media Career Moves of 2014

It’s a very fast paced industry we live in with this social media thing. So much so, that if you don’t stop and look around once in a while, you could miss all the career moves your colleagues made in 2014. A lot of smart and capable folks made big career moves this year in […]

How to Make Your Referral Marketing Campaign a Mobile Success

We are living in the age of the mobile consumer. Research from McKinsey has shown that word of mouth is the primary factor behind 50 percent of purchasing decisions, and that consumer-to-consumer word of mouth can generate two times the sales of traditional advertising. Other stats also support the overall growth of mobile: 80% of […]

13 Stats about Hispanic Consumers in 2014

At #Expion14 in Raleigh, NC this year, Cynthia Ashworth of Univision discussed how their organization is digging into data to uncover new insights about the rapidly growing hispanic population in the US. After her presentation I started to dig a little deeper into some stats from Univision and other sources about Hispanic consumers in the […]