At our 2015 conference, I talked on stage about the large shift we were seeing in Instagram becoming the most important social network for brands going forward. In large part, that is still true today. On recent episode of The Social Toolkit podcast, I got to speak with Bob Gearing, who is the Global Head […]
The Importance of Mobile + Video for Your Social Media Strategy
How to Find the Right Social Media Platforms to Support Your Business
A New Content Promotion Strategy Option
Your Content Strategy Is Your Brand Experience
Social Media + Content = Brand Expereince Brian Solis (@briansolis) joins the podcast this week from the Altimeter Group, where he works as a Principal Analyst, to discuss his new book, “X: The Experience When Business Meets Design,” a textbook, really, on the importance of experience architecture, how to build it and why they will […]
Under the Influence: Choosing and Using Best Brand Advocates
Puppies, Jeans, and Social Media Jamie Simoni (@Jamie Simoni), from American Eagle Outfitters, visits the podcast this week. Serving as their Senior Marketing Manager, Jamie can not only direct you to a great pair of jeans, but to amazing social media marketing campaigns, best practices for brand advocacy, and the perfect social media automation tools. As it turns […]
The True Value of How and When to Measure ROI
Helping People Tell Their Stories Brandon Andersen (@Andersenology), a veteran speaker from Social Fresh Conference, is this week’s special guest, hailing from Florida where he serves as Director of Marketing for Cision. He leads their US marketing team and develops strategies for engaging marketing and PR professionals. After starting out as “Bacon’s Information” long ago, Cision […]
Buffer’s Blogging Secrets
Buffer Blogs Best Kevan Lee (@KevanLee) joins the Social Toolkit from Buffer, an app that rolls all of your social media profiles into one program, allowing you to control them all at the touch of a button. Kevan is a content crafter at Buffer with a hand in each of Buffer’s three blogs: The Social Blog (social […]
Livestreaming is in, LOL is out
In this hosts-only episode, Keath and Yarby discus today’s social trends, including Livestreaming apps like Blab, Periscope, Facebook, along with Facebook’s recent changes to Business Pages, how LinkedIn’s connecting coworkers, Twitter’s 10k DMs and more. 4 days left to enter —> Win a VIP trip to our #SocialFresh Conference 2015! http://t.co/l22y4tPydupic.twitter.com/pWUziWTImF — Social Fresh (@socialfresh) August 26, 2015 Social Toolkit […]
Facebook video continues to dominate
Every month or so we like to do a hosts only show on the Social Toolkit to catch you up on the news and trends of the industry. In this hosts only episode, Keath and Yarby discus today’s social trends, including Facebook video, updates to Facebook CPC, and Facebook Shopping on Pages. Plus recent Twitter news, Snapchat, Vine, and […]