Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are audience-building opportunities. With their emphasis on bite-sized, visually engaging content, these platforms offer a unique opportunity for brands to connect with younger audiences and...
On most social networks we post the best and worst parts of our lives—in a highly curated way. We share the highlight reel. This highlight reel effect is even more true for brand accounts. Where curation is governed by what generates revenue, stays on brand, and gets approved by legal. But, the story is different on Snapchat. And […]
Creating content is a challenge all on it’s own. And because of that, we often forget, postpone, or put off content promotion and distribution. While speaking with Paula Berg recently, the Digital Communications Lead at HP, on the Social Toolkit podcast, I asked her about how they they were doing so well promoting their new digital magazine HP Matter. I’ve […]
Podcasting has seen a resurgence in the last year that may have put it on your business’s radar. And you should be considering a podcast for your business. At last year’s Social Fresh Conference, we started an on-stage interview series with a few select speakers that we will be continuing at Social Fresh 2015 in a […]
My good friend Faris Yakob is one of the smartest marketing and advertising folks you’ll ever meet. I just finished reading his book, Paid Attention, and I highly recommend it for anyone who runs a business or works in marketing. It’s a great glimpse at the soul of advertising and marketing. A key takeaway from Paid Attention is that gaining the […]