Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is still work to do. So, as marketers and professionals, how do […]
Video content is a major social trend in 2019. Your business should be investing more in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hassle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in […]
Ever since he turned down a cool $3 Billion from Facebook, Evan Spiegel has been on a mission to prove his ephemeral messaging app isn’t going to disappear any time soon. The 25 year old Snapchat CEO headed to Cannes this year to court mad men & women—and more importantly, their purse strings. Like millions of teens, along with many marketers and journalists, […]
The term big data is ambiguous and overused. I prefer to talk about audience intelligence. We have more information about our customers, fans, and target audiences today than we could ever hope to understand. It’s easy to get overwhelmed by the sheer volume of data out there and the number of places it’s coming from. […]
Originally published on Facebook, follow Ted Rubin on Facebook here, or on Twitter here. There are several reasons why I think businesses hamstring their social efforts. 1. Companies Fear Social, Fear the Permanence of the Web First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an […]
If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015. A few years ago I came clean with the fact that… and this is hard to say… I work in social media. I really hate when […]
Well, it has finally happened. Facebook killed off fangates last week as of November 5, 2014. The general rule for these kind of changes on Facebook is that you get at least 90 days to update your apps, and this change was no different, originally announced in August earlier this year. According to Facebook, 90% of […]
Looking for more insights on the tools top social marketers use? Check out the Social Toolkit Podcast, from Social Fresh Conference, for weekly expert interview and unending digital toolkit recommendations. Keeping up on the freshest social media tools and software is a pretty difficult challenge for the average social marketer. New tools are being released […]
That’s right. Shaq is on LinkedIn. While I have no idea if his B2B content strategy is solid or not, his profile is epic because of this one line “Owner, A lot of companies.” He basically has won LinkedIn, we can all stop playing now. Shaq just won LinkedIn, we can all stop playing now. […]