Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are audience-building opportunities. With their emphasis on bite-sized, visually engaging content, these platforms offer a unique opportunity for brands to connect with younger audiences and...
It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtual conference because so many businesses were struggling with how […]
Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. That’s the premise behind the #StopHateForProfit Facebook boycott campaign from the ADL, NAACP, Sleeping Giants, and a […]
Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is still work to do. So, as marketers and professionals, how do […]
Speaker selection is very important. I don’t think most events give this enough consideration. I know this because, somehow, I still see panels of only whites dudes. If you want to speak at a conference, start by understanding what they need. That’s the biggest thing that can help you. Most conferences spend very little […]
What works and what withers in the realm of Facebook Ads is a constant game of testing, research, and adjustment. Beyond the usual tumult, Facebook made some significant changes to the platform this 2018 that require adjusting your strategy. Despite the politics of 2018 for Facebook and the changes to their ad platform, Facebook Ads are still the #1 […]
Video content is a major social trend in 2019. Your business should be investing more in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hassle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in […]
At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled together a list of current tips and trends just for finance marketers. Finance Brands Are […]
Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of personal popularity was friend count. You wanted to […]
