Lessons Learned From Hosting A Virtual Conference

Lessons Learned From Hosting A Virtual Conference

It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtual conference because so many businesses were struggling with how […]

Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their negative impact on society. That’s the premise behind the #StopHateForProfit Facebook boycott campaign from the ADL, NAACP, Sleeping Giants, and a […]

How To Adjust Your Social Media Marketing During Coronavirus

How To Adjust Your Social Media Marketing During Coronavirus

Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is still work to do. So, as marketers and professionals, how do […]

How To Speak At More Conferences

How To Speak At More Conferences

Speaker are the essence of every conference. And yet, most events give this enough consideration. I know this because, somehow, I still see panels of only whites dudes. Or speakers with sessions and topics that are not actionable or salient enough for the conference theme. If you want to speak at a conference, understand what […]

Facebook Ads Are Dead, Long Live Facebook Ads.

Facebook Ads Are Dead, Long Live Facebook Ads.

What works and what withers in the realm of Facebook Ads is a constant game of testing, research, and adjustment. Beyond the usual tumult, Facebook made some significant changes to the platform this 2018 that require adjusting your strategy. Despite the politics of 2018 for Facebook and the changes to their ad platform, Facebook Ads are still the #1 […]

15 Tips For Creating Video Content That Converts

15 Tips For Creating Video Content That Converts

Video content is a major social trend in 2019. Your business should be investing more in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hassle. Thanks Netflix. Second. Mobile technology, both hardware and software, is driving innovation in […]

7 Social Media Marketing Tips for Financial Services

7 Social Media Marketing Tips for Financial Services

At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled together a list of current tips and trends just for finance marketers. Finance Brands Are […]

Engagement is Dead. The New Metric is Attention.

Engagement is Dead. The New Metric is Attention.

Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of personal popularity was friend count. You wanted to […]