The MAU – A Dying Social Media Metric

The MAU – A Dying Social Media Metric

MAU, or Monthly Active Users, has been the main metric by which we measure the health and growth of social networks since before MySpace thought Facebook was just some college fad. It’s been the best shortcut for Wall Street and advertisers to gauge which social...
How Does Snapchat Survive: A few humble suggestions.

How Does Snapchat Survive: A few humble suggestions.

Snapchat will turn 8 years old this year. And, to put it simply, the platform is struggling. Am I a Snapchat hater? No. I would love to see Snapchat succeed. We need MORE competition in the social media platform space, not less. But my honest take today, is that...
The Future of E-Commerce

The Future of E-Commerce

This philosophy is what food delivery services and Netflix thrive on. Consumers are more interested in commerce coming to them than actually getting in the car and going to commerce. This is what has paved the way for the e-commerce boom. It should come as no surprise...