Twitter launched Vine yesterday. One of several apps that could be described as the Instagram of video, Vine captures 6 seconds of video snippets that you can edit together and publishes your creation to Twitter or Facebook.
Dom Hofmann (@dhof), Co-founder and GM of Vine, describes the service as being “about abbreviation — the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”
Vine animations remind us very quickly of the animated gif resurgence that the web has seen over the last year or two.
Vine itself is an iPhone app right now (download here). Which means that Twitter now has two mobile apps, joining Facebook as social networks with multiple mobile apps. Although you do not need a Twitter login to use Vine.
It seems certain that the future of accessing social networks will live in a multi-app ecosystem.
Yesterday, Twitter users began to flood the service with their “#firstpost” on Vine. The service has been trying to keep up with the demand, but so far there seems to be strong interest in the app.
Age of Expression
Similar to Instagram, Vine is accessible. It allows people who may not be familiar with video production at all to play director. The app allows you shoot multiple video clips and edit them together (very short clips of course to fit in 6 seconds). Just as Instagram makes us all think we are amazing photographers, Vine might make us think we have director skills.
Vine is definitely an artistic opportunity for brands. If social networks truly are becoming Expression Engines, Vine is a very interesting outlet for those expressions, for both businesses and consumers.
We did a quick search to gather some of the Vine clips that businesses have been posting to Vine throughout the first day. Media companies were first to jump on board. But it is also clear that any brand of any size can quickly download and use the app.
What do you think the over/under is on how long it takes for us to see the first promoted Vine?
15 Brands Using Vine
Pro Tip: Click a Vine animation to stop it.
1. NBC News
A quick tour inside 30 Rock with @twitter‘s new mobile app, Vine. vine.co/v/b5H9K2WIYej
— NBC News (@NBCNews) January 24, 2013
2. The Daily Beast
Our #firstpost on Vine! Malia Obama photobomb, natch. vine.co/v/b5HA7MJ5eAU
— The Daily Beast (@thedailybeast) January 24, 2013
Raising the standard as I tweet… #UpDesk vine.co/v/b5dlwL6IFFT
— UpDesk (@UpDesk) January 24, 2013
#msnbc behind the scenes caught on @vineapp: RT @caramaresca: All in a day’s work @msnbc vine.co/v/b5dI1ZbJOdg
— msnbc (@msnbc) January 24, 2013
testing vine with a helicopter flight 🙂 vine.co/v/b5dLQaDLar0
— Thinkmodo (@thinkmodo) January 24, 2013
— BuzzFeed (@BuzzFeed) January 24, 2013
7. KFOX News El Paso
This is how we do it. Trying out new @vineapp #kfoxnewsat5 #funtimes #live vine.co/v/b5pdZz9BUzz
— KFOX News (@KFOX14) January 25, 2013
8. The Barbarian Group
We’re crazy for Vine at the Barbarian Group: vine.co/v/b5dOK5Etp7F
— The Barbarian Group (@barbariangroup) January 24, 2013
9. CNN Espanol
¿Quien de vosotros, ya bajo la app #Vine que presentó hoy #twitter? nosotros ya! y les mostramos dentro de #CNN Atrium vine.co/v/b5dUZeaXTIt
— CNN en Español – FAN (@CNNEEfans) January 24, 2013
10. Birmingham City Football Club
Callum Reilly sat down to talk to @blues_tv earlier. Look out for the full feature. #BCFC vine.co/v/b5FhmD0mgUU
— Birmingham City FC (@BcfcDotCom) January 25, 2013
11. Cell Journalist
Testing out the new vine app. Dev team hard at work! #vineisawesome vine.co/v/b5dEdPxr9w9
— Cell Journalist (@CellJournalist) January 24, 2013
12. Internet Strategies
Vine a new social video tool from twitter vine.co/v/b5dVbDppeqB
— Internet Strategies (@InternetUK) January 24, 2013
Trying out the new #Vine @twitter app! Courtesy of @callysally, here is a glimpse at our Washington, D.C. offices! vine.co/v/b5deDmJFlKQ
— Al-Monitor (@AlMonitor) January 24, 2013
Our#firstpost on Vine vine.co/v/b5FAhElA6La
— The Imaginate Studio (@imaginateonline) January 25, 2013
So earlier on we showed off the cover…but here it is in action, courtesy of new Twitter Video service Vine. vine.co/v/b5FgPUL5LAg
— tech. (@techdotmag) January 25, 2013
Bonus: Red Vines
We made a @vineapp Vine video of Red Vines. #Vineception vine.co/v/b5D7vzrz6OY
— Red Vines (@RedVines) January 25, 2013