The Community Manager
How To Use Content To Build Your Community

How To Use Content To Build Your Community

Originally published on TheCommunityManager.com Companies are increasingly finding that relevant, influential, and engaging content has the power to foster a loyal customer community. By taking a strategic approach to content development, companies can bring people with common interests together in one space to share stories and ideas related to their product and industry. A successful […]

Bring Insight To Your Social Media Data With Ratios

Bring Insight To Your Social Media Data With Ratios

Originally published at TheCommunityManager.com Being a data analyst, I sometimes talk with organizations that struggle to use data. I see good research sit on a shelf because it’s either overwhelming and businesses can’t translate the numbers into action, or they’re looking at the wrong numbers. One of the quickest ways to really understand your data […]