Branding is essential for every business, especially in your social media efforts. However, more businesses need to focus on the importance of brand continuity. Brand continuity allows you to stay in touch with your target demographic through consistent advertising methods as they get to recognize you through your logo, color palette, taglines, etc. no matter […]
81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a social media professional you know what works today may not work as soon as a month from now. Here […]
Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of personal popularity was friend count. You wanted […]
Recently we spoke in detail about the theory originally developed by McMillan & Chavis detailing the “sense of community”. The concepts that make up a strong community and why members join or stick around. The first of four factors that help define a successful community is Membership. In my experience as a community builder, keeping my communities […]
Morgan Johnston (@MHJohnston) at Social Fresh EAST 2013, the Social Fresh social media conference.
What has your PR agency done for you lately? Are they extending your brand story and brand advocates into new media and audience opportunities? Are they using events to help that cause? They should be. As they continue to spend your marketing dollars — spinning and pitching your story to out-dated newswires and pay-to-play journalism […]