Branding is essential for every business, especially in your social media efforts. However, more businesses need to focus on the importance of brand continuity. Brand continuity allows you to stay in touch with your target demographic through consistent advertising methods as they get to recognize you through your logo, color palette, taglines, etc. no matter […]
81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a social media professional you know what works today may not work as soon as a month from now. Here […]
Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the mark of personal popularity was friend count. You wanted to […]
With 255 million monthly active users and more than 500 million Tweets sent per day, Twitter is a noisy place. It’s not easy to find quality people to find, learn and grow from. While lists do a great job of curating people around a number of topicsnothing quite beats a word of mouth recommendation. As we prep for Social […]
Looking for more insights on the tools top social marketers use? Check out the Social Toolkit Podcast, from Social Fresh Conference, for weekly expert interview and unending digital toolkit recommendations. Keeping up on the freshest social media tools and software is a pretty difficult challenge for the average social marketer. New tools are being released […]
Originally published on Digital Innovation Today Real content marketing is an endeavor. It involves a brand truly becoming a publisher and not just a marketer. It involves Youtility. It involves consistency. And it gets results. Here’s a great presentation from Joe Pulizzi, author of Epic Content Marketing and founder of the CMI (Content Marketing Institute). These 20 epic examples of content […]
On average, a customer will tell 15 people when they’ve had a good experience with customer service but a whopping 24 when they have a bad experience. Social media, of course, makes those stories a lot easier to tell. Financially it cost companies 5 times as much to acquire a new customer as it does […]
Tom Webster (@webby2001) at Social Fresh EAST 2013, the Social Fresh social media conference.
Spike Jones (@spikejones) at Social Fresh EAST 2013, the Social Fresh social media conference.