Originally published on Social Business News As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers. Marketing is no longer the most important way to reach customers on these networks, and social customer service is quickly becoming a useful – […]
Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools […]
Originally published at SocialBusinessNews.com For many organizations, the issue of social media usage at work often seems to revolve around whether employees waste time mucking about on Facebook. If you need more ammunition to convince the higher ups not to block social media sites, check out The Social Mind report, a new piece of research by the Society for […]
Originally published at SocialBusinessNews.com, written by Michelle Kostya This post is not about influence; what it is or who influences who. That topic has been discussed by people with far more knowledge than I have on the subject. Instead I want to show the distinction between advocate and influencer and the importance of building a customer […]
Written by Kevin Dean, originally published at Social Business News According to Dr. A.K Pradeep, our senses take in 11 million bits of information every second. A great deal of that information comes from the eyes, but our other senses transmit a large amount of information to our brains as well. Consciously, our brains can -at […]