Social Business News
The 3 main expectations customers have for social companies

The 3 main expectations customers have for social companies

Originally published on Social Business News As the world becomes more and more dependent on social media, brands are now using platforms like Facebook and Twitter to communicate with their customers. Marketing is no longer the most important way to reach customers on these networks, and social customer service is quickly becoming a useful – […]

3 Steps for great content marketing

3 Steps for great content marketing

Content marketing is an absolutely immense topic. It can span everything from social media to traditional print and mass media and even event marketing. Great content marketing is a grind. Doing it well requires patience, persistence & productivity. To me and my BloomThink customers, content marketing means giving away high quality information, insight & tools […]

When online at work, one survey finds 40% of us are being social with peers

When online at work, one survey finds 40% of us are being social with peers

Originally published at SocialBusinessNews.com For many organizations, the issue of social media usage at work often seems to revolve around whether employees waste time mucking about on Facebook. If you need more ammunition to convince the higher ups not to block social media sites, check out The Social Mind report, a new piece of research by the Society for […]

Stop Ignoring Your Most Useful Influencers: Your Customers

Stop Ignoring Your Most Useful Influencers: Your Customers

Originally published at SocialBusinessNews.com, written by Michelle Kostya This post is not about influence; what it is or who influences who. That topic has been discussed by people with far more knowledge than I have on the subject. Instead I want to show the distinction between advocate and influencer and the importance of building a customer […]

How To Use Neuroscience For Insight Into The Social Customer

How To Use Neuroscience For Insight Into The Social Customer

Written by Kevin Dean, originally published at Social Business News According to Dr. A.K Pradeep, our senses take in 11 million bits of information every second. A great deal of that information comes from the eyes, but our other senses transmit a large amount of information to our brains as well. Consciously, our brains can -at […]