What works and what withers in the realm of Facebook Ads is a constant game of testing, research, and adjustment. Beyond the usual tumult, Facebook made some significant changes to the platform this 2018 that require adjusting your strategy. Despite the politics of 2018 for Facebook and the changes to their ad platform, Facebook Ads are still the #1 […]
For nearly a week, the world has turned its quizzical gaze toward the Far East skies and surf. Malaysia Airlines flight MH370 vanished en route to Beijing from Kuala Lumpur on Saturday, March 8, with 227 passengers and 12 crew on-board, and the investigation into what happened has yielded many more questions than answers. Malaysia […]
The Social Fresh EAST social media conference, took place April 18-19, 2013 with a sold-out crowd of marketers. Selling out a major conference while increasing ticket prices is no easy challenge. But, Facebook advertising significantly helped us accomplish this goal. One of the biggest critiques of social media marketing is that it can’t drive sales. […]
Trade in your hoodie for a suit and a lot changes – as Facebook learned following its controversial IPO this past summer. Wall Street forced the once-quiet company to become more vocal about its product and business development intentions, specifically through the quarterly release of earnings reports. Yesterday evening, shortly after releasing the 4th quarter […]
It’s less than a month until Election Day and I’m a citizen of the great state of Florida. That means I’m inundated by political messaging nearly every minute of every day. I also work for the top public affairs communication firm in the state, which means that I can’t get away from politics, whether at […]
Jim Walter is the proud father of a young girl with autism. And a social media evil genius. Sort of. During a recent trip to Target, he discovered that the retailer hired an employee with symptoms similar to his daughter’s. Inspired, Jim turned to Target’s Facebook page to commend management for its impressive decision to […]