Rosie Yakob

10 Lessons Marketers Can Learn From the ALS Ice Bucket Challenge

If you haven’t been digitally detoxing, you have probably seen your friends (and some celebrities) dumping ice over their heads, challenging others to do the same, and in some cases donating money to ALS. It seems everyone has a point of view on the challenge itself, but whether or not you’re a fan, it’s hard […]

Wow, I had no clue SOPA was such a bad idea…

Wow, I had no clue SOPA was such a bad idea…

Editor’s Note: Thank you Aaron Swartz Working in the digital world, it’s hard to miss seeing the SOPA drama. Tweets, blog posts, news articles, petitions… It’s everywhere. But the articles about SOPA are pretty jargon-heavy, even for geeks. And for those outside of the digital/technology industry? I’ve spoken to several people who haven’t heard of […]

10 Best Practices For A Branded Scavenger Hunt

10 Best Practices For A Branded Scavenger Hunt

Scavenger hunts are, by no means, new. In fact, if you’re like me, you probably remember participating in scavenger hunts throughout school – or maybe even as a team building exercise. But with the introduction of geo-location apps like Foursquare and SCVNGR, brands want in on the digital action. Scavenger hunts are a form of […]