It’s all a buzz. Millions are flocking to Pinterest (over 12 million monthly actives for that matter). Most are women (82%) pinning to boards for weddinginspiration, new fashion styles, and decor ideas for their homes and nurseries. But men are also quickly jumping on board (pun intended), mostly from the UK, Japan and France. More […]
This philosophy is what food delivery services and Netflix thrive on. Consumers are more interested in commerce coming to them than actually getting in the car and going to commerce. This is what has paved the way for the e-commerce boom. It should come as no surprise that e-commerce is growing rapidly and changing the […]
In case you haven’t heard, Siri is the next big thing from the Apple team. This voice interaction system turns your iPhone into a virtual personal assistant, and with a wicked voice to boot. The technology behind it is revolutionary, so it’s no surprise that it’s making waves – even in social media management. Siri […]
TechCrunch Disrupt, where dozens of new startups go to demo their product to investors and media, came to a close with a melting pot of some amazing new tools and services. If you had the chance to watch any of the live pitches on the Disrupt stream, you would have seen some of them. I wrapped […]
Creating the ideal converting ad on any platform can be tricky. I know it! Having tried Linkedin, Google, and Facebook advertising platforms I found it tricky to find the right fit. In creating online ads, it’s up to you to make them appeal to who you are targeting, but also to keeping an eye on the […]
Email marketing is one of the oldest forms of social marketing and it is still growing strong. In fact, a recent study found that email marketing commitments increased by 50% in the last four years. The question isn’t whether email marketing has weight in the digital marketing space, but whether you’re using email marketing correctly. […]
Back in the day when you would log into Freindster or Myspace, the vast majority were not doing it to build a business. And when we went onto Geocities or LiveJournal, we were writing, or “blogging,” but not so much about our brands. Well, things have changed a bit. Today, over 51% of the U.S. […]
Have a great idea? Now run with it! Launch that startup now. But more importantly, begin marketing your idea and product (Or lack their of) as soon as you get the chance. Time is of the essence when first rolling out something new. You need to get into the market before anyone else. Spark Boutik […]
We’re talking engagement as it applies to online efforts to create and maintain dialogue with your community. We often call this community management. Would you rather be managed or engaged? Engagement helps to establish and sustain relationships. And by nature it helps to organically grow your community, your customers and your sales. If you want […]
Setting up a blog is not that difficult. In fact, most people can easily use WordPress or Blogger to set one up in a matter of minutes. With the sheer number of blogs today, estimated at 126 million by BlogPulse, only a very small percent of them are actually active and good. The vast majority […]