James Scherer

3 Cornerstones For Using Facebook Ads To Generate Ecommerce Sales

Facebook Ads are great for contest promotion and lead generation, but are they worth the investment for ecommerce? Let’s find out. This article will discuss optimizing your Facebook Ad for sales on your ecommerce site. I’ll get into how to change your ad’s creative to encourage a sale over a lead or a simple click-through. […]

Measuring the ROI of Your Facebook Contest Should Be Easy

Measuring the ROI of Your Facebook Contest Should Be Easy

Measuring the ROI of a PPC ad campaign is a relatively easy skill to learn. You can see the real revenue outcome from each each ad and each click. Measuring the ROI of a Facebook Contest is perhaps a little less obvious, but just as easy. You just need to know which Key Performance Indicators […]