We are living in the age of the mobile consumer. Research from McKinsey has shown that word of mouth is the primary factor behind 50 percent of purchasing decisions, and that consumer-to-consumer word of mouth can generate two times the sales of traditional advertising. Other stats also support the overall growth of mobile: 80% of […]
Nick Cicero
13 Stats about Hispanic Consumers in 2014
At #Expion14 in Raleigh, NC this year, Cynthia Ashworth of Univision discussed how their organization is digging into data to uncover new insights about the rapidly growing hispanic population in the US. After her presentation I started to dig a little deeper into some stats from Univision and other sources about Hispanic consumers in the […]
How To Find Customers On Black Friday with Twitter Ads
Black Friday, one of the largest retail shopping days of the year, is just a week away. Customers will soon be waiting in line for hours for the best deals they can find. And you can bet they’ll be tweeting, Facebooking and Instagramming their frozen butts off. Already in 2014, stores such as Macy’s, Best […]
Six Ways Target Could Respond to the #AlexFromTarget Trend
Imagine that you’re a typical high schooler. You throw on your red team t-shirt and khakis and go to work on a Sunday like any other teen in America. You’d like to maybe get enough gas money to go out and be a clown on Friday night with the rest of your friends. You come […]
Top 20 Company Blogs 2014, Finalists Announced
Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners In a recent study conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013. What’s the reason? Well put simply, blogging […]
What were the top company blogs of 2014?
Top 10 Corporate Blog Awards: Nominations | Finalists | Top 10 Winners Nominate your favorite brand blog in the comments below! Attention Social Fresh community: We need your help. The corporate blog is not dead. The blog is the cornerstone of publishing and content marketing for your company, but all too often companies focus on the next shiny […]
11 Creative Brands Using Instagram’s Hyperlapse App
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their new app adds another tool to the Instagrammer’s tool belt for shooting awesome videos. Can […]
3 Tips For Making Sure Your Next Brainstorm Doesn’t Suck
Jason Keath (@jasonkeath) is the CEO and founder of Social Fresh. He was a presenter at the most recent Social Fresh Conference. His session focused on owning your creative process, and how to get more out of your brainstorming sessions with colleagues. [Click To Tweet] Brainstorm meetings are pervasive in culture and businesses the world […]
10 Tips to Break Your Productivity Slump
There’s a debilitating disease affecting nearly one in three creatives on the planet. They call it a slump, and if you’re one of the millions of suffering each year, you know that it’s a feeling that completely alters your state of being, with side effects including, but not limited to broken pencils, keyboards, and increased […]
How to add audio to your Instagram photos
Who says that pictures have to be silent? While Instagram has made it easy to shoot, edit, and upload short 15 second videos, sometimes you don’t really want to share video but you still want audio attached to a photo. Now before, you might have had to do some fancy video editing in iMovie which requires […]