Michael Brito
5 Key Benefits Of Social Customer Service

5 Key Benefits Of Social Customer Service

Originally published at SocialBusinessNews.com Last week, thinkJar and Sword Ciboodle released a whitepaper, We Are Social: The State of Social Customer Service, and in it identified the top 5 primary benefits of social customer service: Increased Customer Satisfaction Meet Customer Expectations Intangible Benefit Increased Loyalty Reduced Cost of Customer Support Other benefits included increased revenue […]

Does Your Executive Team Need To Tweet?

Does Your Executive Team Need To Tweet?

Originally published at Social Business News Do you think you need to be an expert at something to inspire others?  The methods of motivation and leadership are many and varied, but undoubtedly leading by doing is one of the more successful. This especially seems to be the case in the technical world where we require […]

Why Internal Social Networks Usually Fail

Why Internal Social Networks Usually Fail

Originally published at Social Business News by Adi Gaskell Despite internal social networks gaining in popularity, few of them can be regarded as successes.  That is at least the finding of a new report by Information Week.  The report, called Rebooting the Antisocial Network found that just 13% of IT professionals believe their internal social networks […]

Humanize These 3 Functions To Build A Social Business

Humanize These 3 Functions To Build A Social Business

Many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging externally with customers and prospects. They are hiring community managers, strategists, agencies, and technology vendors.  They are joining councils, sharing best practices with other companies and even sending their teams to get certified in social […]