5 Key Benefits Of Social Customer Service

5 Key Benefits Of Social Customer Service

Originally published at SocialBusinessNews.com Last week, thinkJar and Sword Ciboodle released a whitepaper, We Are Social: The State of Social Customer Service, and in it identified the top 5 primary benefits of social customer service: Increased Customer...
Does Your Executive Team Need To Tweet?

Does Your Executive Team Need To Tweet?

Originally published at Social Business News Do you think you need to be an expert at something to inspire others?  The methods of motivation and leadership are many and varied, but undoubtedly leading by doing is one of the more successful. This especially seems to...
Why Internal Social Networks Usually Fail

Why Internal Social Networks Usually Fail

Originally published at Social Business News by Adi Gaskell Despite internal social networks gaining in popularity, few of them can be regarded as successes.  That is at least the finding of a new report by Information Week.  The report, called Rebooting the...
Humanize These 3 Functions To Build A Social Business

Humanize These 3 Functions To Build A Social Business

Many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging externally with customers and prospects. They are hiring community managers, strategists, agencies, and technology vendors.  They...
How To Stop Ignoring Your Social Media Advocates

How To Stop Ignoring Your Social Media Advocates

One of the great things about advocates is that you can completely ignore them and they will still love your brand, buy your products and tell others about it.  Imagine what would happen if you spent just a little time getting to know your advocates and showing them...