Imagine loving football more than anything else in the world. You train hard just to get a chance to play. But, because you couldn’t bring enough money to pay for your helmet, uniform, or get access to practice facilities, you have to sit out just about every game. Until, on the day of the Super […]
Matthew Knell
5 Reasons Why The Ellen Tweet Worked (and 1 Key Question)
When Ellen took to a captive live TV audience of millions last night, took a “selfie” with 11 of Hollywood’s hottest celebrities, and put out a call to become the most tweeted tweet ever, not surprisingly, the world listened. The tweet, which at time of writing has more than 2.6 million retweets, (more than 3 […]
How Social Media is Helping to Bring Fans Back to IndyCar
I made a pilgrimage of sorts to see his second Indianapolis 500. I never expected two of my loves – IndyCar Racing and Social Media to combine. So what did I do? I wrote a blog post about it. Enjoy. After winning one of the most popular victories in recent Indianapolis 500 memory, IndyCar driver Tony Kanaan […]
Your Social Media Team Will Add A Dedicated Content Strategist, 2013 Prediction
Social Fresh 2013 Social Media Predictions: 10/10 In my mind, successful “social media” strategy lives at the intersection of the information needs of the social audiences you can grow, obtain and nurture, the content you can create or curate for them, and the right choice of social platforms that you use to deliver your message. These […]
The Fragmentation of Social Media
One constant through the many evolutions of Internet platforms is the fickleness of human beings. Especially when asked to make quick decisions. Successful products have been driven by the combination of: The “right” feature set Clarity in purpose And most importantly, the vibrant nature of communities and how accessible they are to the user. Indeed, […]