Lisa Peyton
8 Facebook Competitive Analysis Tools, An Epic Guide

8 Facebook Competitive Analysis Tools, An Epic Guide

A Facebook business page has become an essential component for most digital marketing campaigns. But what do you know about your competitors on Facebook? Perhaps you have scanned their page, taken notice of how many fans they have or even ‘liked’ their page so you could be updated on their status. The information available on […]

How To Create a New Google+ Page and Connect It to Google Search

How To Create a New Google+ Page and Connect It to Google Search

Yesterday Google+ finally launched their Pages feature, allowing users to create branded pages for businesses, bands, fictional characters or just about anything else you can think of. Google allowed select brands to create pages prior to the official rollout. The Muppets, Toyota and Macy’s have all jumped on board, quickly planning ‘Hangouts’ for their followers. […]

Breaking Down Top Facebook Pages for the Education Industry

Breaking Down Top Facebook Pages for the Education Industry

The education industry is engaging in an interesting debate between those who champion social media as a tool for students to take learning to a new level and those who attempt to keep it out of the classroom altogether. The Detractors Many feel there’s no place for Facebook and Twitter in the classroom and the […]