Justin Kistner

These Facebook Stats Will Make You a Social Advertising Hero

If you’ve been marketing to the Facebook ecosystem for any amount of time, you know how quickly things change. Frankly, I don’t see the pace slowing any time soon, as Facebook and its Preferred Marketing Developers (PMDs) continue to hone and evolve their offerings to maximize your efficiency and efficacy. However, just because Facebook is […]

You Are Missing The Biggest Opportunity On Facebook

You Are Missing The Biggest Opportunity On Facebook

Social media has been a low-budget marketing practice for over a decade. This is because the practice has been largely based on publishing. Blog posts, tweets, wall posts, and more only cost the salary of the staff creating them. It’s not a surprise that brands continue to view social media marketing as a publishing activity, […]

3 Reasons Why The Facebook Ad Network Will Grow Bigger Than Google’s

3 Reasons Why The Facebook Ad Network Will Grow Bigger Than Google’s

  Did you know that Facebook’s ad network is growing faster than Google’s did? It’s true. If you compare the first four years of ads sales by Facebook and Google, Facebook did better every year. Look at the numbers from SeekingAlpha and compare those to Google’s past financials. SeekingAlpha’s Projections Current Trend Projections The last […]

Would a Facebook Buy Button Be Successful? I Think So.

Would a Facebook Buy Button Be Successful? I Think So.

Facebook wants to extend its services into every corner of the open web. Since the launch of the like button, they have been doing just that. Their most recent addition was the Send button, which makes it easy to send private messages to individuals or groups of people. There are numerous social plugins they could […]